Strategic Video Marketing with Marvin Flavien

It’s 2020 and video marketing is here to stay, but often under utilized! We had the opportunity to sit down with video marketing strategist, Marvin Flavien to talk about how to best use video within our businesses to take advantage of the powerful tool. And don’t worry, he talks about getting past the feeling of discomfort in front of the camera too!

Video is powerful

Video is a powerful way to bring people into your business – to see it and to get a feel for what it is like to work with you before they even experience it themselves. It takes people on a journey of your business and how you would work with them. “There is a difference between knowing how to make a video and knowing how to get video to work for you. Once you decipher those two businesses can see how to get power in these video.”

Build a relationship with the camera

“When you are more of yourself on camera you seem more confident. The only way to get better is to keep doing it.” Marvin suggests Instagram Stories as a great way to get started with video. But remember, it’s not about us. it’s about the people on the other side. How do you want to connect with them? What value do you want to bring them?

Figure out what the goal is

Number one thing: figure out what the goal is and how we want video to work for us. Too often people forget about the strategy behind a video. But without strategy we are simply left with a pretty video that won’t do much of anything.

Videos that can impact your business

  • Video email signature
  • Video business card
  • Introduction video
  • Answer frequently asked questions
  • Videos that allow you to share commonly repeated information

About Marvin Flavien:

Marvin is a speaker, creative, video business owner, full of passion, love life and people I work with. He focuses on strategic video assets to make businesses unstoppable

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