Getting Started with Email Marketing with guest Nicole Bergeson

Episode Summary

Email marketing is one of the most effective tools we have as business owners. However, it can seem overwhelming, especially as we are first starting. Nicole Bergeson joins us to break down getting started with email marketing and how to create consistently without the overwhelm.

Episode Notes

Our friend and fellow creative entrepreneur, Nicole Bergeson, joins us on today’s episode to cover all things email marketing. From building your list (even if it’s at zero), how often you should be sending emails, and learning exactly what a welcome sequence is – Nicole covers all of that and MORE!

As Nicole says, “Don’t take email marketing too seriously. It doesn’t have to be scary. It’s just another avenue of your marketing and it can create a great community of peopl

About Nicole

Meet Nicole! Owner of Nicole Bergeson Strategy and she helps creatives make sense of digital marketing while empowering them to embrace their uniqueness, share their knowledge, and become more intentional online in order to make more sales. She’s also an illustrator, small business cheerleader, wife, boy-mom, enneagram type 7, and year-round iced coffee drinker.

What is the Purpose of Email Marketing?

Nicole explains that email is the “billboard of digital marketing.” Email can be targeted to an ideal audience. It’s an effective way to create community, share who you are, and make sales. Statistics show that 80% of marketers still claim that email is best for keeping customers. 60% of consumers say that email is their preferred way to get promotions.

How Do You Grow Your Email List?

Legally, people have to opt-in to your email list, you cannot just add them. Before you grow your list, step back and acknowledge who your audience is. We have to be invited into the inboxes of our subscribers so make sure you are giving them valuable content. Creating free helpful, inspirational, or educational lead magnets allows your potential audience to receive something before they even opt-in for your email list.

What Does An Email Welcome Sequence Look?

A welcome sequence is a way to let your subscribers know what to expect once they’ve signed up for your newsletter. It’s a window into more about you and your business. Nicole recommends everyone have at least one email in their welcome sequence but you can have up to 4-6 emails. She recommends four things in every welcome sequence: a welcome, information about yourself, what to expect, and a personal story.

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